Reinforce Your Brand, Cure Diabetes

Joslin is pursuing a variety of approaches to generate new kinds of value for consumers with diabetes and those who are at risk through corporate partnership programs. With more than 177 million people globally with diabetes and millions more at risk, it is critical that Joslin find ways to can bring new solutions to this multi-national market. By offering consumers information, guidance, tools, and services through a joint effort with a reputable company, Joslin is able to fulfill its mission on a greater scale and help its partners create greater loyalty and relationships with their stakeholders. 

A variety of cause marketing offerings can help consumers achieve better health outcomes, including:

• Consumer education materials, welcome kits, kiosks and other “in-store” pieces
• Online education, tools and courses
• Cause marketing campaigns
• Integrated disease management approaches and screenings

These offerings can be tailored to the needs of:

• Retail pharmacies
• Health and fitness companies
• Nutrition companies
• Food and beverage manufacturers
• Other consumer-oriented firms